Broström in 3 minutes

The Company

Broström is one of the leading logistics companies for the oil and chemical industry, focusing on industrial product and chemical tanker shipping and marine services. Broström supplies the oil and chemical industry with complete, global transport solutions with a strong focus on quality and safety.

Broström's near 1,400 employees are active throughout the world.

Vision
This is our ultimate objective. Our vision statement tells us where we are going, and what we wish to achieve together with our customers.

“To be recognized as the most attractive logistics service provider based on performance, reliability and respect.”

Mission statement
Broström offers competitive logistics solutions to the oil and chemical industry, focusing on industrial tanker shipping and marine services.

Our key strategies
Broström will lead the development of logistics solutions primarily for the oil and chemical industry by meeting its customers service needs.

Broström will grow by increasing contract volumes, developing new markets, and acquiring companies.

Broström will lead the market in terms of quality, safety and the environment

Broström´s production will be cost-effective and improved continuously.

Broström will develop improved logistics solutions for its customers through iits strategic alliance with Vopak.

The Broström Brand
What a customer meets in your dealings with us, is what we call the Broström Brand. It could be through communication, meetings, publicity, personal contacts or otherwise. Every contact situation
creates an impression of us and contributes to the perception of Broström. This is why we are very concerned about our brand. Our aim is to create the correct perception by doing the right things.

Our brand strategy guides our daily work. Our vision and core values are clearly perceived in all our dealings with our customers, within the company and with our partners.

Core Values
The Broström brand rests on three distinct core values. Values that express what we as a company believe in and that form the basis for our corporate culture, “how we do things in our company”. Evolving from our history, and reflecting our key strategies, these values are the promises that we - everyone working with or for Broström - have to live up to whatever the situation, whatever the task.

Our core values are:
RELIABILITY
RESPECT
EXCELLENCE IN PERFORMANCE